There exists you. The strong, yet sensitive ones. The beautiful warriors. The rugged outside with soft insides. The delicate but unbreakable. We are all somewhere in between, and it's a beautiful place to be!
We are devoted to creating and designing products that embrace the in between, so that everyone can enjoy them, no matter where they fit in.
"Somewhere in between..."
In the days of Hawaii's past, māhū played a very important, and valued role in society. They were caretakers, spiritual leaders, teachers of the arts, keepers of ancient tradition, oral historians and sometimes even warriors. Māhū incarnate both masculine and feminine traits that we all possess, thus allowing them to exist "in between", contributing to the balance of society, and a life of aloha (love).
// Masculine // Feminine // Hard // Soft //
We're somewhere in between. So what does that mean? It means that we believe everyone is unique in their existence, and that there should be no boundaries, boxes or anything else that makes you feel defined.
All of our products are made out of love and tell a story. Our goal is to provide quality products that ring true to the soul of māhū, by being "in between", so that everyone can enjoy what we have to offer.
The founder of our operation is Roger J. Alcain. He is a dreamer with a passion for life, a travel addict with an endless curiosity to see and learn, and a māhū.
He was born and raised on the Big Island of Hawai'i in the town of Kona and is currently based in New York City. The idea behind this brand and it's products comes from a wish to share a piece of himself and where he comes from with the world. He also strives to empower the word māhū through his creations. He believes that everyone's happy space should be celebrated, and that being in between is a wonderful place to be!
